A. Protect the general public health, safety, welfare, and aesthetics of the community.

B. Implement community design standards, consistent with the goals and policies of the Imagine Bothell... Comprehensive Plan.

C. Promote the community’s appearance by regulating the number, design, character, location, type, quality of materials, scale, illumination, and maintenance of signs to maximize their positive visual impact.

D. Promote the effective identification of businesses while maintaining an attractive and inviting cityscape.

E. Promote signs that identify uses and premises without confusion.

F. Reduce possible traffic and safety hazards through good signage. (Ord. 1905 § 1, 2003; Ord. 1805 § 2, 2000).