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Upon the filing of a timely completed application, the chief of police shall, within 48 hours (excluding any holiday, Saturday or Sunday), issue such permit in all cases, except where the time, place and manner are not in conformity with the rules set forth below, and except where the permit would conflict as to time or place with a permit previously issued. No fee shall be charged for any such permit. No permit shall be issued authorizing a parade, procession or formation under the following conditions:

A. When the sole purpose is advertising any product, goods, wages, merchandise or event, and is designed to be held for private profit.

B. When the time, route and size will disrupt the use of any street or public place, or material portion thereof which is ordinarily subject to substantial congestion or traffic and is chiefly of a business or mercantile character, except upon those holidays or Sundays when places of business along the route proposed are closed.

C. When it is of a size or nature that requires the diversion of so great a number of police officers of the city to properly police the line of movement and the areas contiguous thereto, that allowing the parade or motorcade would deny reasonable police protection to the city. The chief of police shall have the authority to modify the route, time and place of a parade to facilitate crowd control in the interest of relieving congestion and promoting public safety; provided, that the applicant’s right of free speech is not denied thereby. (Ord. 1637 § 1, 1996; Ord. 1627 § 1, 1996).